7-11 Supply Operations Management

7-11 SOM Study – Final Group 1 LRSP – 433 March 3, 2010 Pledged 3/3/2010 Table of Contents Background2-3 Problem Statement4 Scope5 Service Design and Characteristics6 Service Analysis and Selection7-8 Sales Production & Forecasting9-11 Breakeven Analysis12-13 Capacity Management (includes Decision Tree)14-15 Inventory Management and Materials Requirements16 Logistics and Supply Chain Management17 Quality Management and Implementation18-19 Prototype Design20-21 Conclusions & Recommendations22 References23 Appendices – Tables/Figures/Graphs24 Background Extensive research into 7 Eleven’s history and current status finds there is no evidence 7-Eleven has ever had one of their stores provide a drive through service. The company that pioneered the convenience store concept was founded during 1927 in Dallas, Texas and the concept was developed during their first five years of operation. The company was initially an ice company and its retail outlets began selling milk, bread and eggs as a convenience to local customers. Almost 20 years later (1946) the name 7-Eleven originated in when stores adjusted their hours of operation to 7 a. m. to 11 p. m. (7-Eleven About Us, 2010). 7-Eleven, Inc. has become the world’s largest operator, franchisor and licensor of convenience stores. Based in Dallas, Texas, the company operates, franchises and licenses more than 6,970 stores in the U. S. and Canada. The company operates and franchises more than 5,900 (4,550 franchised) stores in the United States and they serve approximately seven million customers each day. Store count exceeded 36,000 worldwide in April 2009. Internationally, 7-Eleven operates, licenses and affiliates convenience stores in countries including Japan, Taiwan, Thailand, South Korea, China, Hong Kong, Malaysia, Mexico, Singapore, Australia, Philippines, Indonesia, Norway, Sweden and Denmark (7-Eleven Inc, 2010). 7-Eleven marketing strategy focuses the needs of convenience oriented customers by providing a broad selection of fresh, high quality products and services at everyday fair prices, and speedy transactions. Each store's selection of about 2,500 different products and services is tailored to meet the needs and preferences of local customers. Stores typically vary in size from 2,400 to 3,000 square feet and are most often located on corners for great visibility and easy access. 7-Eleven’s food service offers a proprietary line of prepared-fresh-daily and daily delivered deli sandwiches, wraps, breakfast sandwiches and a wide assortment of baked goods. Well known 7-Eleven proprietary products are; Big Gulp fountain soft drink, Big Bite grill items, the Slurpee beverage and fresh-brewed Cafe Select coffee. 7-Eleven is also one of the nation's largest independent gasoline retailers. In addition to the food and gasoline service, 7-Eleven offers patrons a number of convenient services designed to meet the specific needs of individual neighborhoods, including automated money orders, copiers, fax machines, automatic teller machines, phone cards and, where available, lottery tickets. Key Milestones * 7-Eleven, Inc. is privately held and became a wholly owned subsidiary of Seven-Eleven Japan Co. , Ltd. in Tokyo, Japan, and its affiliates on Nov. 9, 2005. * Company launched its private-label brand, 7-Select, in 2008 and introduced 32 new products to stores. 7-Eleven introduced Yosemite Road Wines to their stores * In 2009, 7-Eleven began offering a Hot Foods Menu – includes pizza, chicken tenders, chicken wings, breakfast sausage, egg and cheese quesadillas and hash-brown potatoes. 7-Eleven has become much more innovative since the mid 1990's. They have evolved from a decentralized retail organization, with most store support functions handled in each geographic ally organized division by a local management team to the proprietary Retail Information System (RIS). In 1994 The University of 7-Eleven (USE) was born out of the Merchandising Personnel Expo, a store show and sampling event held once a year and intended to train field merchandising. USE was expanded to include field consultants and market managers and today it gives franchisees, store managers and employees a chance to see and taste new products for upcoming seasons that are intended to address the changing preferences of customers. The merchandising plan for seasonal and high-potential new products is also shared. The centerpiece of the USE is the virtual 7-Eleven store, actual size 7-Eleven floor plans are built to show how seasonal products are assimilated into the standard store mix (7-Eleven About Us, 2010). For future reference, this capability should be the tool whereby the adjustments necessary to accommodate a drive thru capability are visualized and ultimately realized. For perspective, as of January 2010, 7-Eleven, Inc. had earned the No. 3 spot on Entrepreneur magazine annual Franchise 500, which ranks top franchise opportunities in the U. S. An obviously healthy organization, this is 7-Eleven's 17th year to break into the top 10 (7-Eleven Inc, 2010). Problem Statement A major element of 7-11’s success is its focus on convenience. By staying open 24 hours a day and offering quick and easy pre-made food items, customers are able to make a speedy stop at the store at any point during the day. 7-11 continues to add to its selection of food items to better compete with fast food restaurants and other convenience stores. However, while 7-11 does compete very well with other convenience stores, the store has a significant disadvantage competing with fast food chains due to the ack of a drive-thru. Customers may choose to visit a McDonald’s or a Burger King over 7-11 for their beverages and sandwiches, simply due to the fact that they do not have to get out of the car. Therefore, 7-11 would benefit significantly from a strategy that allows them to be competitive with the fast food chains while simultaneously captur ing a market niche that other convenience stores have no capability in. For that reason, this report analyzes the financial benefit of adding a drive-thru window to already existing 7-11 stores. Scope This study analyzes the challenges and benefits of adding a drive-thru window service to existing 7-11 service designs and subsequently offers a prototype solution for the drive thru service option. Analysis includes detailed service design or redesign of current 7-11 service systems along with examining processes and physical layouts of stores. Sales forecasting will be used to support decision tree modeling intended to examine strengths and weaknesses of the drive thru service as an alternative to current 7-11 service (based upon costs and revenues). The break-even point of adding this service is also considered along with numbers required to make a profit. Other stores with successful drive-thru services will be examined for purposes of potentially adopting similar methods in specific service areas. This project provides analysis for an efficient queuing system for the drive thru customer and establishing a smooth process for the 7-11 employees to complete the customer orders. This study also examines why 7-11 stores should select specific products for sale through the drive thru window that are intended to encourage customers to choose 7-11 over competitors. Service Design and Characteristics The 7-Eleven franchise locations across the nation offer the convenience of access to gasoline and groceries. Historically the onus was on the client to retrieve the products desired, and then purchase the items. The current structure of the 7-Eleven queuing system is the simplest form of single channel, single phase (7-Eleven Inc, 2010). In that the client enters the store and selects the product, waits in line, and then purchases the item. Depending on the store location, and the ability for paying staff, there are either one or two cashiers. The service of 7-Eleven’s convenience is hampered by fluctuations of population arrival rates during specific events, and times of day. The exponential distribution of clients assists in ordering products, but it does not repair the service failings when there are long lines, especially compared to the competitor Wawa, Inc. Wawa has twice the amount of gasoline stalls, and cashier capabilities. Customers are able to still walk in select product, and gasoline, but do not have to wait as long, because the flow and layout of the Wawa store is set up to handle periods of higher traffic. The set up of the 7-Eleven store is such that they are still servicing smaller populations, and are not retrofit to handle higher amounts of traffic; therefore 7-Eleven is missing out on opportunities from the clientele that are in need of a quicker sales process. The correction of this lies in altering the service design of the franchise stores. The addition of a drive-thru window would dramatically increase the service capabilities of the franchise locations. This would shift the service flow to a multi-channel single phase process. The addition of a separate external line would benefit the current queuing system the 7-Eleven offers, of just one or two cashiers servicing all clientele. The ability to handle the clientele who are simply purchasing the convenience items, foods, and beverages has the potential to firm the positioning of the organization. Cars passing through a drive-thru would be able to purchase simple items such as coffee, quick 7-Eleven brand foods, Slurpees, and tobacco products. As exampled in the costs analysis the alteration of the retrofit to include a drive-thru window, would require a store owner to incur a significant loan to complete the product, but the break-even point would be relatively quick considering the size of investment, and the future return on investment has the potential to increase store sales significantly. The new flow decreases the inside traffic, which reduces the amount of irritation a person feels when trying to purchase the signature 7-Eleven items (7-Eleven Inc, 2010). Service Analysis and Selection Service Process Flowchart Service Analysis: The Queuing System The 7-Eleven Drive-Thru queue system will be a simple first come, first served system. This will simplify queue system discipline. The line structure will be a single channel, single phase; the simplest type of waiting line structure. We will make the following assumptions for our drive-thru model: * An arrival rate of sixteen cars (customers) per hour * A customer service rate of three* minutes per unit or twenty per hour * Poisson arrivals and exponential service We can now determine the following: * Utilization of the drive-thru operator(s) * Average number waiting in line Average number in the system * Average waiting time in line * Average waiting time in the system, including service * Average utilization of the drive-thru operator(s) is 80%. The average number in the waiting line is 3. 2 cars. The average number in the system is 4 cars. The average waiting time in line is 12 minutes. The average waiting time in the system is 15 minutes. Our new store layout provides limited sp ace availability and we want to keep our customers safe and provide acceptable service. We would like to ensure, with 95% certainty that no more than 4 cars will be in the system at any time. The present level of service for the four car limit is 67. 2%. Therefore, the probability of having more than four cars in the system is 32. 8 %. The operator(s) must attain a service level of 29 cars per hour to provide a 95% confidence that no more than four cars will be in the system. The current operator rate is 20 per hour; the rate will improve because we will provide a limited selection of items for our drive-thru customers and acceptance of electronic payment will increase efficiency also. *Approximately three minutes per customer is the drive-thru national average ime for customer service (Baker, 2009). Sales and Production Forecasting Sales and Production Forecasting (cont) Sales and Production Forecasting (cont) Individual Product Sales Changes due to Drive-Thru Window Breakeven Analysis As the store stands, the breakeven point of current sales is 23,809. The table below assumes a monthly fixed cost of $42,618 with no addition to the store, with an average unit variable co st of $1. 21 per unit and an average selling price of $3. 00 per unit. If the lease holder decides to add the drive through window, the estimated cost of construction will run $400,000. As the store does not have this amount of cash, a loan will need to be taken to cover costs. Fortunately, the store is able to gain a loan for 5 years at 6% interest. Due to the increased size of the building and additional employees and infrastructure, the fixed costs increase from $42,618 to $66,025 or an increase of 55%. However, because of the drive through window the store will be selling higher profit margin goods such as coffee, fountain drinks, bottle drinks and cigarettes in greater volume, the variable cost per transaction will decrease from 1. 21 to $0. 91 and the average selling price will also decrease to $2. 65. These values hold the required profit margin percentage relatively constant while increasing profits through increased unit sales. The chart below assumes a monthly fixed cost of $66,025 plus $400,000 loan (Financed 5 years, 6% Int = $7,773/month), an average variable cost of $0. 91 per unit and an average selling price of $2. 65. The difference between break even points is reduced from 23,809 additional units sold to 20,847 cover the cost of the loan amount. Therefore, if the store can obtain finiancing for the $400,000 loan, then the investment will be profitable both in the short and long term periods. Capacity Management Capacity planning for our 7-Eleven drive thru was mostly completed in the Service Analysis section where the service rate was calculated. Based on our customer service rate of three minutes per customer (vehicle), the maximum capacity of our drive thru is twenty cars per hour or theoretically, 174,720 vehicles per year. However, demand will not dictate that the drive thru operate at sustained maximum capacity at all times. Jacobs and Chase determines that the best operating point for a service is near 70 percent of the maximum capacity for the best balance between rate of service utilization and service quality (Jacobs & Chase, 2009). In our present queuing model, the operator utilization rate is 80 percent. The zone between 70% and 100% of capacity is the critical zone where customers will get processed through the line but service quality will decline. Above 100% capacity, the line will back up and many customers will probably not be served at all. We can safely lower the projected customer arrival rate from 16 vehicles per hour to 15 vehicles per hour which will calculate to an operator utilization rate of 75 percent; while still maintaining a customer service rate of three minutes or less. The queuing system will now be revised: * Average utilization of drive thru operator(s) is 70% * Average number of customers waiting in line is 2. 25 * Average number of customers in the system is 3 * Average waiting time in line is 9 minutes * Average waiting time in the system is 12 minutes The remainder of the queuing system data remains unchanged because we will still operate at a 95% certainty that no more than 4 cars will be in the system at any time. At 75% capacity the customers can be served quickly and accurately. The remaining 25% unused capacity can be utilized in valued added operations such as facility clean-up and maintenance, refilling refreshment tables or shelf stocking. Considering the volatility of customer demand throughout the daily cycle, this is a good balance. The breakeven analysis determined that an addition 20,847 units need be sold monthly to cover the cost of the loan amount for the drive thru addition. At 75% operator utilization rate, the drive thru has the capacity to serve 10,920 vehicles per month. Capacity Management – Decision Tree Analysis 1) Build drive-thru addition to existing store at a cost of $400,000. 0. Offer a limited assortment of targeted items to drive-thru selection. Sales of 401400 (33,450 x 12) units per year for 5 years at average unit cost of $2. 63 is $1,055. 682. 00. Probability is 80% for $4. 88 million in revenue . 20% for $2. 77 million in revenue. 2) Build drive -thru addition to existing store at a cost of $400,000. 00. Discontinue wal k-in service, provide limited assortment of items. Sales of 240,000 (20,000 x 12) units per year for 5 years at average cost of $2. 63 is $631,200. 00. Probability is 80% for $2. 76 million in revenue, 20% for $1. 49 million in revenue. ) Do nothing. Sales of 300,000 (25,000 x 12) units per year at an average unit cost of $3. 00 is $900,000. Probability is 80% for $4. 5 million in revenue, 20% for $2. 7 million in revenue. Inventory Management and Material Requirements 7-11 has already implemented an effective inventory management system. The Retail Information System (RIS) was developed in the early 1990’s to maintain store inventory and manage product ordering. Initially created as an accounting system, the RIS has been developed to track sales information and determine the success of each product. Therefore, the RIS enables store operators to â€Å"stay in stock, order best-selling and delete slow-moving items,† (Store, 2010). The RIS uses a bar code scanner and touch screen point-of-sale registers to scan products and track when they are being sold. This system allows store operators to easily obtain current stock quantities and determine which products are selling well. As the stock decreases, managers use Mobile Ordering Terminals to reorder items that are moving and delete items that are not selling (Store, 2010). Since 7-11’s RIS has been successfully established as an effective form of product management, this report does not recommend implementing any additional inventory systems to maintain the stock. While the inventory system would not have to change, there would be a few new material requirements for adding a drive-thru service to 7-11. The stores may require additional registers and counter space to account for the new layout designed around the window. Furthermore, stores may need to order more stands and coolers to display the food products closer to the counter so that they are in a convenient location for the employees running the window. Finally, the 7-11 will need to create the drive-thru menu for customers to view before they order. Logistics and Supply Chain Management Location Selection The current requirements for the selection of optimum locations depend on the traffic of the area, and design of the store. The urban locations have a high foot-traffic requirement, and thus would not be an optimal choice for this conversion. The free standing stores in strip-mall locations would not be a desirable location either, due to the fact that the structure is not owned by 7-Eleven. The prime locations for the 7-Eleven with the drive-thru would be the locations that are free standing, with fuel capabilities; these stores have the option of being retro-fit or built-to-suit. The traffic requirements for these locations are as listed: 1. Trade area demographics—(a) Heavy density within ? mile radius – 5,000 or more residents/workers per square mile in the trade area; (b) Lack of low priced gas brands within ? mile 2. Traffic—(a) 25,000 vehicles per day passing the site 3. Activity Generators—(a) Mixture of residential, commercial, office, Industrial; (b) Freeway orientation preferred; (c) Complimentary 24 hour uses 4. Site Characteristics—(a) Corner location with traffic signal or shopping center pad location; (b) 25,000 to 50,000 sq. ft. space preferred; (c) High visibility and excellent accessibility with typical gas station access – far corner and no road medians preferred; (d) 2,000 to 3,000 sq. ft store size – min. 1,800 sq. ft selling space; (e) Spacious and convenient ingress, egress, and in-lot maneuverability; (f) Ability to sell beer and wine preferred; (g) 24 hour operation required There would still need to be a high density of population, and traffic for the new sites. Traffic and activity generators would also be the same. The primary alteration would be the need to select a site that can support the new feature. The square foot space preferred would need to be altered to include the drive-thru space of the store, and extra pavement outside. Traffic flow would also have to be managed in a way that would make the inside of the store as accessible as before, in addition to allowing the gasoline purchase to still be maintained. This would necessitate an additional 10,000 sq. ft. for the pavement, in addition to the extra 500 to 1,000 sq. ft. of space added to the store (Store RIS, 2010). Supply Chain Management The current supply method for 7-Eleven is a Just-In-Time (JIT) method, and it begins with the Retail Information System (RIS). The store owner will be able to order the extra inventory needed to stock the drive-thru in addition to the regular interior sales, with the click of a button on this system. Supplies currently are delivered throughout the day, depending on the items needed and the supplier’s schedules. The alteration of the select stores utilizing the drive-thru window increase of supplies needed, and subsequently would require an increase of deliveries to the store. The alteration would impact each segment of the supply chain, beginning with the centrally located distribution center, and filtering out to the distributors. This impact would also increase of demand from suppliers in each link; similar to the economic concept of a money multiplier. There would not be an extreme alteration of supply chain management, considering only select stores will have this option (Store RIS, 2010). Quality Management and Implementation The breadth and depth of current 7-Eleven systems and processes should allow for an uncomplicated implementation of a new Drive-Thru service. To support this position the following analysis and discussion is offered. 7-Eleven is not an ISO-9000 company however it is a very innovative and well managed company. And though 7-Eleven is not ISO 9000 certified their most important business processes align with the management principles of the ISO standards and Total Quality Management objectives. There is nothing in the 7-Eleven archives that clearly states they have a Quality Management System however several of their internal systems and processes equate to a Quality Management System because of the functional areas they control (Jacobs & Chase, 2009). A recent 7-Eleven corporate job opening announcement for a Continuous Improvement Manager (CI) stipulated Six Sigma certification was a desired qualification. A CI Manager would be expected to participate with division level managers in corporate process improvement events at various facilities. The CI Manager would also be responsible for executing process overhaul, and upgrading programs for the organization at local levels. In addition, the CI Manager would be responsible for coaching, functional training, communications, and identifying and transferring best practices externally and internally (Jobs in DFW, 2010). Thus, 7-Eleven does recognize and embrace the benefits of Six Sigma certification. Foremost in importance to quality management and process improvement for any organization is its IT infrastructure. Accordingly, 7-Eleven commissioned Hewlett Packard (HP) to assist in analyzing their IT requirements and then developing an IT infrastructure that supported all of 7-Eleven's needs. The 7-Eleven CIO ultimately approved the HP Adaptive Enterprise Strategy as the company IT solution. The AE Strategy enhances system wide agility and improves productivity and service. -Eleven management views the AE Strategy as differentiating their company from other organizations in the way they run their stores, select and distribute products, work with suppliers, serve customers and communicate to key stakeholders. Other key 7-Eleven systems identified and analyzed in this report leverage the overarching AE infrastructure to perform their varied processes (7-Eleven Inc, 2010). The Retail Information Syste ms (RIS) uses AE infrastructure servers, switches, printers, and monitors to drive all of their system processes on a 4/7 basis. As noted earlier in the background section 7-Eleven is one of the nation's largest independent gasoline retailers and tied into the AE infrastructure is the FuelQuest Fuel Management System (FMS) that 7-Eleven uses to remotely monitor tank inventories, forecast fuel replenishment, manage fuel-supplier contracts, perform best-buy, fuel-pricing analysis, ensure environmental compliance and to dispatch and receive fuel deliveries (7-Eleven Inc, 2004). The University of 7-Eleven (USE) could arguably be the key component in 7-Eleven's quality management processes and essential to the successful implementation of a new Drive-Thru service. The USE was discussed in some detail during the background section so just a few key attributes that could be leveraged to facilitate implementation of a new Drive-Thru service will be highlighted here. The USE is a great tool for examination and quality implementation of change. 7-Eleven senior management employs the USE to introduce new ideas and to start standardization of product selections, merchandising and operations. They involve all levels of management, marketing, field consultants, franchisees, and employees in the USE, providing everyone an opportunity to see and taste new products, and review recommended merchandising plans for seasonal and high-potential new products. The centerpiece of the USE, and possibly most beneficial to supporting the Drive-Thru concept is the Virtual 7-Eleven store – an actual size 7-Eleven floor plan designed to show how products are assimilated into the standard store mix (7-Eleven About Us, 2010). This capability should be leveraged as the means through which the new Drive-Thru service is modeled. Physical structure of a facility with a Drive-Thru service could easily be modeled, thereby allowing for examination of internal re-design or process changes/improvements necessary for the new concept. Although 7-Eleven does not â€Å"fly† a TQM flag above their corporate headquarters, their key management systems and processes indicate they adhere to an organization wide commitment to continuous work improvement and meeting customers' needs, with continuous effort to improve quality whenever and wherever possible – an approach that defines the basic tenets of TQM. A benefit from this should be a successful implementation of a new Drive-Thru service. Prototype Design Current 7-Eleven Store Layout & Design New 7-Eleven Drive-Thru Prototype Layout & Design Conclusions and Recommendations The option to expand an individual 7-Eleven store with a Drive-Thu window will not only develop a more profitable scenario for the individual lease holder, it may also stand as a positive example for implementing profitable innovations through the 7-Elenve convenience store network and company structure. Based on preliminary financial analysis a $400,000 investment in a drive through window will greatly increase fixed costs, will dramatically increase profits through increased average transaction sales and a reduction in variable costs due to availability of products offered. The main sections of the 7-Eleven store will remain the same, but the drive-thru window will provide customers specific goods such as coffee, soft drinks and cigarettes which represent the stores highest volume and highest marginal profit items. The profits generated from the addition will provide customers a greater value by offering them the benefits of remaining in their car to obtain most of the same goods and services typically available in the store. If the venture is successful, it is very likely corporate support will be granted resulting in additional Drive-Thru locations throughout the country. To properly implement these changes, additional training and support structures already exist within The University of 7-Eleven (USE). The USE is the principal â€Å"change management† tool for 7-Eleven and therefore should be the centerpiece for managing implementation of the Drive-Thru Service. The company currently uses the USE  to introduce new products and processes, they educate and involve employees, managers, and suppliers in the USE, and the Virtual Store is precisely what should be used to model our Drive-Thru Service & Prototype. Proper training is the first step for educating current store lease holders to achieve success. To further incentivize and expand national 7-Eleven sales, corporate financing should be made available to encourage private lease holders to expand their businesses with the Drive-Thru service. In addition, 7-Eleven can assist individual lease holder by providing common construction plans, operations managers and breakeven data from similar sized and market stores to paint a better picture of the profitability of expansion. These trends will provide customers higher value while creating better profits for individual store as well as the organization as a whole. References 7 Eleven – About Us. (2010). Retrieved February 10, 2010, from http://www. 7-eleven. com/AboutUs/tabid/73/Default. aspx 7-Eleven Inc. Climbs to No. 3 Spot. (2010). Retrieved February 11, 2010, from http://www. 7-eleven. com/NewsRoom/7ElevenIncClimbstoNo3Spot/tabid/360/Default. aspx. 7-Eleven, Inc. , Selects FuelQuest/PDI for Gasoline Inventory Management and Accounting System; PR Newswire. (2004). Retrieved February 25, 2010, from http://www. highbeam. com/doc/1G1-123232449. html Baker, B. (2009). Chic-fil-A wins 6th drive-thru title. QSR Magazine. Retrieved February 19, 2010 from www. qsrmagazine. com/reports/drive-thru_time_study/ Franchise Opportunities Mall. (2010). Retrieved February 11, 2010, from 7-Eleven: http://www. franchiseopportunitiesmall. com/Best_Franchise_Opportunities. asp? ID=2682 Gillespie, E. M. (2005). Starbucks sees growing demand for drive-thru coffee. Retrieved February 20, 2010 from Web site: http://www. usatoday. com/money/ industries/food/2005-12-24-starbucksdrivethru_x. htm. Jacobs, R. F. & Chase, R. B. (2009). Operations and supply management: The core. New York, NY. McGraw-Hill Irwin. Jobs in DFW LocalHelpWanted-Continuous Improvement Manager Help Wanted ads-Continuous Improvement Manager Local Help Wanted-Continuous Improvement Manager Jobs-Continuous Improvement Manager Careers. (2010). Retrieved February 21, 2010, from http://www. localhelpwanted. net/dfw/job/Continuous-Improvement-Manager-Dallas-TX-75219-USA/lhw-e0-3741966/ Real Estate Require ments. (2010). Retrieved February 27, 2010, from http://www. 7-eleven. om/RealEstate/RealEstateRequirements/tabid/181/Default. aspx. Store retail information system. (2010). Retrieved February 23, 2010 from Web site: http://www. 7-eleven. com/NewsRoom/BackgroundInformation/ StoreRetailInformationSystem/tabid/159/Default. aspx. Appendices Service Process Flowchart7 Sales and Production Forecasting9-11 Individual Product Sales Changes due to Drive-Thru Window11 Breakeven Analysis Graphs12-13 Capacity Management – Decision Tree15 7-Eleven Current Store Layout20 7-Eleven Drive-Thru Prototype Design21

Ideology vs. united church of Canada’s advertisement Essay

Ideology is a ‘Representation’ of the Imaginary Relationship of Individuals to their Real Conditions of Existence — Louis Althusser, 1970 Many companies use advertisement as their way of attracting customers. They tend to create ideological perspective within their advertisements to show their stand on the society’s standards. Most of the time, advertisements are made for women. If men and babies’ needs were advertised, women are still part of it. It shows that in the ideology of the society, women are the determiner or the decision-maker of what should be use as a necessity or luxury. This is what advertisement for, it radicalize the essence of what is important and necessary. Advertising is significant because, in consumer capitalism, individuals depend on it for meanings — a source of social information embedded in commodities that mediate interpersonal relations and personal identity. Advertising should therefore be conceived as an important institution in the consumer society because it produces â€Å"patterned systems of meaning† which play a key role in individual socialization and social reproduction. However, in the context of ideology and advertisement as a whole, advertisements are made because we want to prove something or we want to impose a law on a certain aspect of the society. Through this, we could be able to spread our ideas and perspectives towards different issues and arguments that exist in the society today. Therefore, the purpose of this paper is to analyze a certain advertisement in connection to the Ideological State Apparatus of Louis Althusser to determine its meaning and rationalization. The chosen advertisement is a child advertisement. The advertisement showed a picture of a baby with a medical wristband stating â€Å"WARNING: some re-assembly of priorities and beliefs may be required. † This advertisement suggests that parenthood is not an easy thing. As parents, people tend to view life more seriously. Once a baby is born, everything will change not according to plan but according to responsibility. Wandercafe. ca stated in the advertisement that â€Å"parenthood changes everything – including how you view the world. † Most often, this scenario happens if the baby is a wanted child because if it is not, parents tend to disregard their responsibility towards their children especially the fathers. Nevertheless, being a parent is a gift from God as we all know. In the perspective of the society and our culture, we view parenthood as a form of required responsibility. Once a child is born, we need to settle our priorities as based on the needs of the child and would not focus on our necessities and luxuries. In poor families, even if the parents could not eat, as long as their child has its milk, problem would not exist. This situation shows that parents can do everything and anything just to make their child safe and healthy. This is what the advertisement is trying to impose – parenthood is an obligation that should be taken into consideration because it requires re-assemble of priorities and beliefs. In the perspective of ideology and advertisement, this advertisement can be said as part of the Ideological State Apparatus (ISA). According to Louis Althusser (1970), an Ideological State Apparatus is a certain number of realities which present themselves to the immediate observer in the form of distinct and specialized institution. Because the advertisement came from the people of the United Church of Canada, it can be said as a religious Ideological State Apparatus. He also stated that the distinction of ISAs from (Repressive) State Apparatus is that the Repressive State Apparatus functions ‘by violence’, whereas the ideology State Apparatus function ‘by ideology’. This is the fact that the (Repressive) State Apparatus functions massively and predominantly by repression (including physical repression), while functioning secondarily by ideology. (There is no such thing as a purely repressive apparatus.)†¦ In the same way, but inversely, it is essential to say that for their part the Ideological State Apparatuses function massively and predominantly by ideology, but they also function secondarily by repression, even if ultimately, but only ultimately, this is very attenuated and concealed, even symbolic. (Althusser 1970) Advertisement has different impact to society and its institutions such as education, culture, and religion. In the chosen advertisement, these three factors exist as they give contribution to the perspective and ideology of the ad. It was seen through different aspects and reasons. In the institution of education, this advertisement educate people especially parents to become aware with their responsibilities and obligations towards their child or children because it was the most important thing that should be taken into account. When it comes to culture, it shows the stand of the society when it comes to parenthood because this is part of the culture – parents should abide by the rule of the law that they should love their children for they have conceived them. In the religious institution or the church, this advertisement shows what is right in opposition to evil. Church stated that parents should do their obligations not by their choice but by the rule of the church because it was the teaching of God. In the pre-capitalist historical period which I have examined extremely broadly, it is absolutely clear that there was one dominant Ideological State Apparatus, the Church, which concentrated within it not only religious functions, but also educational ones, and a large proportion of the functions of communications and ‘culture’. It is no accident that all ideological struggle, from the sixteenth to the eighteenth century, starting with the first shocks of the Reformation, was concentrated in an anti-clerical and anti-religious struggle; rather this is a function precisely of the dominant position of the religious Ideological State Apparatus. (Althusser 1970) In the chosen advertisement, Church is dominant and ‘repressive’ in some angle because it tried to impose a law or a rule. It was shown in the medical wristband of the baby. Using the word â€Å"warning† is an implication of notice that there must be an action to consider. The ideology of the advertisement is actually true when it comes to responsibilities of the parents but the Church overpowers the parents on what they should do and act. Though it was just a simple warning, capitalism can be seen based on its attack and point of justification. As a whole, the advertisement means more than what it wanted to say. The ideology of the church can be said as a form of repression or simply a justification of what is true as based on the standard of the society. Advertisement has different meanings based on the perceiver. It was the audience’s obligation to perceive the advertisement on their own context and ideology. Ideology is innate for all of us. It should not be taken for granted because it is an armor of our thinking, rights, and stand towards the rules and laws of the society. Culture, education, and church are underlying institutions that we need to consider in analyzing a certain advertisement because these factors are the most important aspects of humanity whether we oppose or consider their specificities from the past, present, and future civilization. Works Cited Althousser, Louis. Ideology and Ideological State Apparatuses. La Pensee, 1970. 27 November 2007 http://www. marxists. org/reference/archive/althusser/1970/ideology. htm Wandercafe. ca. baby. 27 November 2007 Harms, John and Kellner, Douglas. â€Å"Toward A Critical Theory of Advertising. † Illumination. (n. d. ) 27 November 2007 .

Obstacles to Sexuality Faced by Adults with Developmental Disabilities Dissertation

Obstacles to Sexuality Faced by Adults with Developmental Disabilities in Community Based - Dissertation Example The simple fact of the matter is that many adults with developmental disabilities reside in community-based facilities, but their own sexuality and issues associated with it are often stifled. In essence, there are numerous obstacles to sexuality face by adults with development disabilities in community-based facilities. Purpose of the Study The purpose of this qualitative phenomenological study is to better understand and analyze the current obstacle to sexuality facing adults with developmental disabilities in community based facilities. The intent will be to describe current societal perceptions towards individuals that have developmental disabilities when it comes to issues of sexuality. The qualitative phenomenological approach is designed to enable the investigation of specific social phenomenon, thus enabling the researcher to validate inferences to be made based upon the data collected (Neuman 2006). Current research does suggest that adults who are developmentally disabled h ave various emotional, social, and physical needs that larger society does not always understand, nor are they quick to adapt to (Giulio 53). From an early age, many individuals with developmental disabilities are now fully aware of their own sexuality, sexual needs, or the notion of ‘true love’. As such, upon entering adulthood, they are considered a vulnerable and marginalized group when it comes to issues of sexuality, particularly in community based facilities. As such, they need to be protected. One way to do this is through educating stakeholders and larger society about developmental disabilities, its various forms, and the areas of sexuality as they relate to this group. The research... The purpose of this qualitative phenomenological study is to better understand and analyze the current obstacle to sexuality facing adults with developmental disabilities in community based facilities. The intent will be to describe current societal perceptions towards individuals that have developmental disabilities when it comes to issues of sexuality. The qualitative phenomenological approach is designed to enable the investigation of specific social phenomenon, thus enabling the researcher to validate inferences to be made based upon the data collected (Neuman 2006). Current research does suggest that adults who are developmentally disabled have various emotional, social, and physical needs that larger society does not always understand, nor are they quick to adapt to (Giulio 53). From an early age, many individuals with developmental disabilities are now fully aware of their own sexuality, sexual needs, or the notion of ‘true love’. As such, upon entering adulthood, they are considered a vulnerable and marginalized group when it comes to issues of sexuality, particularly in community based facilities. As such, they need to be protected. One way to do this is through educating stakeholders and larger society about developmental disabilities, its various forms, and the areas of sexuality as they relate to this group. The research methods that are implemented into the study serve to identify and validate certain general and unifying qualities that exist amongst community based facilities that service the developmentally disabled community. This will occur by analyzing currently available academic information, and digesting that with field experience designed to enhance the scholarly knowledge available in this field.

Information Technology & Communication Coursework

Information Technology & Communication - Coursework Example Be it Americans or Asians, White or Black, human nature almost responds to the same way. For instance, if one receives an uninvited ad(s) on his/her mobile, most probably it would cause not only irritation but also discourage him/her to pay attention to other valuable messages/information. Let me clarify the situation by giving my own example. I keep on receiving Call/SMS package offers from the Cellular Company but I never bother to read such messages and delete them right away. Why? Because I am not interested in. Thus, in my case I would term it as a failed marketing. So I am trying to convey is that mobile marketing can surely drive better results provided if it is going to be a â€Å"Permission-Based Advertising† – i.e. with user’s prior permission to receive such ads. Lih-Bin Oh and Heng Xu (2003) stated, â€Å"Advertising researchers have devoted much attention to the study of irritation arising from advertisements such as TV commercials and Web pop-up ad vertisements. For the case of permission-based location-aware advertisements, the level of irritation should be rather low since messages are delivered with the receiver’s prior consent†.

Female soldiers experience higher rates of sexual abuse and Research Proposal

Female soldiers experience higher rates of sexual abuse and Posttraumatic stress than male soldiers - Research Proposal Example The paper aims at evaluating the situation of women soldiers and reasons of their comparatively worse plight. Attempts have also been made to come up with positive solutions to improve the condition for women both in armed forces and social context, by keeping a close proximity with issues like condition of women rights in the modern context, politics of gender discrimination and various traits of socio-psychical behaviorism towards status of women in the society. Human beings’ lust for power, will to dominate, desire to enhance respective territory and material prosperity and conflict of ideologies are some of the most important reasons for occurrence of warfare. An overview of the history of wars that the human civilization has witnessed will clearly give evidence in support of the observation that despite leading figures in an act of warfare have acted as voices of common people to take the decision of being engaged in such heinous act, however, civilians, belonging to general section of the society, have always remained the worst victims, as they are tortured, tormented, humiliated, deprived, abused and assassinated at a random (Cook, 2006). The horror of war, though, plagues all human beings, irrespective of their society, class, religious or ideological beliefs and gender differentiation to a massive extent, however, women, compared to their male counterparts, always have remained worse victims to an act of warfare (Cook, 2006). Whether women exist as ordinary civilians or participate actively in a war, their plight remains almost unchanged, however, the forms or manifestation of such tragic plight differs. Keeping in accordance to the topic of discussion an empathetic focus on the plight of women soldiers will reveal that, while they are forced to (Cook, 2006) or generously participate in war, in both cases they not only are

The business of fashion Case Study Example | Topics and Well Written Essays - 2500 words

The business of fashion - Case Study Example But fashion is not only associated to women always! In ancient times of Cleopatra, Scissors always wore clothes that were royal, expensive, stylistic, attractive and special. At the same Egyptian soil, the Pharaohs were never behind. The great Biblical Character of Moses, if taken as an Egyptian Prince, was always a portrayed, in tales and later in movies, in a charismatic outfit. While in the Western part of the globe, the Greeks and Romans not only marked high standards in Art, Architecture, and Warfare, but their unique and intricate concepts of a perfect and godlike human body, especially of males, supported the appealing army uniforms and court-wears. These ancient models are still the greatest sources of inspiration for modern day fashion designers and the origins of the evolved form of cultural trends prevailed through continents from Australia to America and from Asia to Africa. River Island is a UK based modern brand, spread over continents if not over centuries. It deals with everyday life in different ethnicities with diversity in cultures. It also considers the popular demands of its customers though this brand is wise enough to consider all aspects of cultural influences. Cultural influences are stronger when we consider the economic aspect of the fashion industry. Business needs market where it can present fresh ideas and products in every new day. Although in this global age, acculturation is very much on. But even then there are many cultural aspects that can instigate or impede certain trends. A colourful bikini is a great fashion market item in Western or secular and modern cultures, but it is almost a taboo in some rigid and fundamental areas. Contrary to that, a veil is popular in fundamental countries, but has no market in secular or modern world. However, so many fashion articles could get the status of cross-cultural ambition. Especially in ornaments, there is not much difference across the globe with exception of little diversity in shape, material and style. Earrings, bracelets, pendants, bangles and rings are always, and everywhere, in fashion since ages having big market scope in all societies and cultures. On the individual level, fashion is not just a simple word or an uncomplicated attitude, or even an overwhelming desire. Fashion is a multifarious dogma that can influence an individual in many ways. "As process it is [fashion] sustained through some complex amalgamation of inspiration, imitation and institutionalization, all of which seem necessary, even though the nature and degree of their fusion is, as we can infer from fashion history, quite variable." (Davis 123) Therefore, the multifaceted incorporation of fashion, where force an individual at the same time, it also institutionalise itself on many grounds. This institutionalisation is not only at the academic level, but due to its capacity of holding an individual, society, or even the whole world has created a huge market for investors. River Island, at the marketing end, developed

Business taxation Essay Example | Topics and Well Written Essays - 2000 words

Business taxation - Essay Example Understanding Revenue and Capital Expenditures Revenue expenditures such as rent of premises for conducting business, employee wages, raw materials and many such items are ongoing expenditures that are necessary to generate business profits. Revenue expenditure is also known as circulating capital that means capital changes hands to produce profit and loss. On the other hand, capital expenditures such as purchasing land or building, plant and machinery or goodwill form a long-term expenditure that accrue benefits until its useful life. The Statute ICTA88/S74 (1) (a) provides that only those expenditures are allowed for deductions that are "incurred wholly and exclusively for the purpose of trade" (BIM37035). However, capital expenditures are not allowed for deductions fully, and its treatment is governed by different statutes, as incorporated by the governing office from time to time. Capital Expenditures – Differential Treatment in GAAP and Income Tax It is important to note that accountancy and income tax laws are not fully in alignment as far as treatment of capital expenditure is concerned. ... All revenue expenditures are allowed for deduction to profit and loss statement. All capital expenditures are not allowed for deductions unless allowed by statute. For example, ITTOIA/S58 and S59 are the statues that allow deductions for the incidental costs incurred while raising a loan for business purposes (BIM45800, 2012). The statutes deal with the costs incurred while raising loans or issuing loan stock. These statutes do not provide relief for the costs incurred while raising finance through other methods such as bills of exchange, leasing assets, hire purchase, buying assets on credit or any form of equity financing. The incidental costs to obtain finance have been defined in ITTOIA/S58 (2). The allowable costs include commissions, fees, advertising, printing and related matters. It is required that the costs must be incurred, wholly and exclusively, for the purpose of acquiring or repaying the finance including its security. Some of the costs that are included under this sta tute can be described as per the following (BIM45815). a. Introduction fees, underwriting commissions, brokerage. b. Professional and legal expenses for negotiating the loan and getting the document ready. c. Valuer's fees, land registry fees incurred towards the security of the loan. d. Commitment fees. e. The costs of issuing a prospectus, postage, and the costs of advertising etc (BIM45815). Statute ITTOIA/S59 (1) provides that expenditure incurred while obtaining loan is not allowed for any deduction if it has provisions of conversion into shares or if any other securities or conversion takes place before three years from the date of loan obtaining (BIM45810). There are several deductions

Car Air bag Assignment Example | Topics and Well Written Essays - 1500 words

Car Air bag - Assignment Example Often dubbed as the life savers. They have done so over period of time. In the land transport, air bag invention came about in form of a reaction to an accident. When on a routine day a veteran industrial engineer met with an accident and he decided to find the solution to it and make the road driving more secure. Prior to this, fighter jets had used similar form of material in World War 2(Toedt, Koza et al, 2005). In pursuit of his safety concerns, he came up with the idea of air bags for the passengers’ safety in case of any accident. This was year 1953 when the concept was introduced (Hutchinson, p136, 2009). Although the commercial usage and implementation was couple of years away but this was the foundation step towards the ever dependable part of almost all vehicles in years to come. Over period of time various changes have taken place in form of improvements in the structure, working and performance of the air bags. The modern air bags are more effective and reliable. I n pursuit of safety for drivers and passengers, various measures were taken into consideration and the possibility of air bag was also given a thought. After its implementation, over years of research has shown that the air bags reduce the chances of serious mishap, damage to critical body parts and subsequent death by nearly 30 percent (Congress, 1997). Working The positioning of air bags have taken different places, at one time they were part of the side doors, with time improvement in its designs have also taken place and nowadays they are hidden inside the front body and appear only in times of severe jolt suffered by the car in cases of accidents. The bag pops up between the passenger and the steering of the car. It brings about the inertia in to control and either nullifies or minimizes the movement of the driver in order to reduce the impact to almost minimum and at the same time providing a soft punch to the passenger. Components The air bag consists of number of components, namely the bag itself which is constituent of nylon; it is accompanied by the most important part, the sensor or the trigger. The sensor creates a trigger like effect and it is based on the principle of determining the stress exerted and then it pushes the bag outside to bring it ahead of the steering. Source: (Ozzie, 2012) The triggering effect is created by the chemical components like potassium nitrate and others which inject energy in to the punch bag and subject to the external pressure, bursts right into the face. It also contains nitrogen gas that is sufficiently powerful enough to create an impact when needed. The response time needed by air bags need to be highly accurate and they must respond within milliseconds. Triggering can be either electrical or mechanical in nature. The modern bags are mostly electrical in nature that are equipped and established through electric circuitry. The circuit breaking results in explosion of the air bag. While the mechanical trigger rely on the inertia and minimizing of movement and impact. In the mechanical case, the bag does not rely on the circuitry. The mechanical form of triggering is equally efficient to the electrical triggering. The good thing about its architectural design is the presence of diagnosis kit. Which self checks the performance and proper functioning of the bag and its components. Different types of Airbags The air bags come fitted in different forms. Some are placed inside the

Holocaust Essay Example | Topics and Well Written Essays - 750 words - 1

Holocaust - Essay Example While the findings of eugenic scientists were flawed, the science itself followed all the rules of the scientific method. Eugenics was considered as the cutting edge of science. Unfortunately, the scientists failed to recognize how their own prejudices were harming the results of their experiments. Most scientists, philosophers and even common man believed in the inequality of man. It was believed that certain people were "unworthy of life". The person's worth was based not just on his "worth to himself but also on his worth to the society". The handicapped and the mentally When Hitler cam to power in 1933, he had a dream of building a utopian German society. Obviously, such a utopian society could not include the handicapped and the "feeble-minded people". Hitler and the Nazis were even more radical than the eugenic scientists, in that they did not just stop at the handicapped and the feeble-minded but believed that the Gypsies and the Jews also polluted the society. Soon the scientists and the politicians were synchronized as those who opposed were fired. Hitler systematically implemented a policy of exclusion to exclude the handicapped, the Gypsies and the Jews. At first a series of legislations and laws were passed by the Nazi government to marginalize this people in the society. The Blood Protection law was passed to exclude the Gypsies and the Jews. Next a campaign was carried out to sterilize the handicapped and the feeble-minded. The first step towards the final solution began with Euthanasia or mercy killing of handicapped children. It seems that the first Euthanasia was carried out at the behest of an infant's father, who had been born with severe handicap. This first euthanasia opened the flood gates of further killings. Soon it moved from killing children to the adults. By 1939 the sterilizations had ended and the killings had started. Friedlander carefully documents the work carried out by the physicians in the T4 Operation, which proved that the killings were sponsored by the Reich. When it became difficult to kill using the Narcotics, the Nazi Germany invented the "gas chambers". In 1941, owing to public outcry, Hitler was forced to end adult euthanasia. However, his orders did not actually end the killings. In hospitals, doctors continued to carry out "racial hygiene". And when the German Army crossed the borders of Poland, the T4 physicians were called to "process" the people at the concentration camps. Friedlander has done some careful research and shows how holocaust was not just about the Jews but also included the Gypsies and the handicapped. He successfully shows that it was not anti-Semitism or personal hatred by the underlying principle of eugenics which led to the holocaust. Friedlander has resorted to a number of tables to show how

What Important Role Did Emil Sodersteen Play in Australian Art Deco Research Paper

What Important Role Did Emil Sodersteen Play in Australian Art Deco Architectural Design - Research Paper Example It introduced in Architecture irregular shape, curved lines, curved glass, mosaic, and stained glass. This new style flourished in European Architecture. Art Deco was a continuation of Art Nouveau. It offered in the twentieth century’s design - luxury, style and efficiency. It emerged in the years of 1908-1912. Representatives of this design style are Tamara de Lempicka, Rene Lalique, William van Alens, Raymond hood and Paul Manship.3 Art Deco reached its flourishing between the years 1925 and 1935 years. The name Art Deco came from the Exposition Internationale des arts Decoratifs et Industriels Modernes. It was an art and craft exhibition, which took place in 1925 in France.4 The exhibition, demonstrated the latest achievements in the field of architecture, interior, furniture, metal products, glass, and ceramic designs. Six months of the exhibition period drew about 16 million visitors from different parts of the world. The exhibition was gorgeous and glamorous. The famous French architect Le Corbusier, one of the founders of constructivism and functionalism, for this exhibition designed and built the pavilion by name  «Esprit Nouveau ». The famous painter P. Lalique built another pavilion with colored glass fountain with light effects. The 1925 Paris exhibition, as whole, became the final stage of development of design of the period of Modern or a transitional stage form of Modernism to post-war functionalism. In 1966, after the revival of 1925 exhibition in Paris, this art design style received the name Art Deco. Before that, the style was called "jazz modern," "zigzag modern", "streamlined modern". New discoveries of spectacular monuments of ancient Egyptian art (including the tomb of Tutankhamen, 1922) and the ancient civilizations of America made a significant impact on the development of Art Deco design style. In the period, between the two world wars, Art Deco was used in decorative art; today the term has become the synonym of ef ficiency. Art Deco design artists offered glamour and efficiency in their work. Art Laurence, one of the brilliant Art Deco artists, combined in his work classicism, symmetry, straightforwardness, and cubism on one hand as a part of Art Nouveau, and on other the ancient art of the Egypt, Middle East, Africa and the Americas. Thus, Art Deco in design accepted on one side favorite themes and motives of Modern - more precisely the style of art Nouveau, - which were winding lines, an unusual combination of expensive and exotic materials, images of exotic creatures, wave form, and on the other side colorful designs, ornate carvings, visual abstraction, and abstract _______________________ 5. â€Å"Decorating in the Art Deco  Style,† Art Deco Style- Decorating in Art Deco Style, accessed May16, 2012, interiordec.about.com/od/stylesofdecor/a/art_deco_style.htm. 6. â€Å"Lalique Crystal, Figurines, Glass, and Art,† Squidoo, accessed May16, 2012, www.squidoo.com †º Home & Garden †º Home Decor. expressionism of the past. As an artistic style, Art Deco denied asceticism and opposed to the minimalism. It focused to the past, embodied a blend of

Modern Drama Essay Example for Free

Modern Drama Essay Restoration literature Restoration literature is the English literature written during the historical period commonly referred to as the English Restoration (1660–1689), which corresponds to the last years of the direct Stuart reign in England, Scotland, Wales, and Ireland. In general, the term is used to denote roughly homogeneous styles of literature that center on a celebration of or reaction to the restored court of Charles II. It is a literature that includes extremes, for it encompasses both Paradise Lost and the Earl of Rochesters Sodom, the high-spirited sexual comedy of The Country Wife and the moral wisdom of The Pilgrims Progress. It saw Lockes Treatises of Government, the founding of the Royal Society, the experiments and holy meditations of Robert Boyle, the hysterical attacks on theaters from Jeremy Collier, and the pioneering of literary criticism from John Dryden and John Dennis. The period witnessed news become a commodity, the essay developed into a periodical art form, and the beginnings of textual criticism. The dates for Restoration literature are a matter of convention, and they differ markedly from genre to genre. Thus, the Restoration in dramamay last until 1700, while in poetry it may last only until 1666 (see 1666 in poetry) and the annus mirabilis; and in prose it might end in 1688, with the increasing tensions over succession and the corresponding rise in journalism and periodicals, or not until 1700, when those periodicals grew more stabilized. In general, scholars use the term Restoration to denote the literature that began and flourished under Charles II, whether that literature was the laudatory ode that gained a new life with restored aristocracy, the eschatological literature that showed an increasing despair among Puritans, or the literature of rapid communication and trade that followed in the wake of Englands mercantile empire. Theatre The return of the stage-struck Charles II to power in 1660 was a major event in English theatre history. As soon as the previous Puritan regimes ban on public stage representations was lifted, the drama recreated itself quickly and abundantly. Two theatre companies, the Kings and the Dukes Company, were established in London, with two luxurious playhouses built to designs by Christopher Wren and fitted with moveable scenery and thunder and lightning machines.[10] Traditionally, Restoration plays have been studied by genre rather than chronology, more or less as if they were all contemporary, but scholars today insist on the rapid evolvement of drama in the period and on the importance of social and political factors affecting it. (Unless otherwise indicated, the account below is based on Humes influential Development of English Drama in the Late Seventeenth Century, 1976.) The influence of theatre company competition and playhouse economics is also acknowledged, as is the significance of the appearance of the first professional actresses (see Howe). In the 1660s and 1670s, the London scene was vitalised by the competition between the two patent companies. The need to rise to the challenges of the other house made playwrights and managers extremely responsive to public taste, and theatrical fashions fluctuated almost week by week. The mid-1670s were a high point of both quantity and quality, with John Drydens Aureng-zebe (1675), William Wycherleys The Country Wife (1675) and The Plain Dealer(1676), George Ethereges The Man of Mode (1676), and Aphra Behns The Rover (1677), all within a few seasons. From 1682 the production of new plays dropped sharply, affected both by a merger between the two companies and by the political turmoil of the Popish Plot (1678) and the Exclusion crisis (1682). The 1680s were especially lean years for comedy, the only exception being the remarkable career of Aphra Behn, whose achievement as the first professional British woman dramatist has been the subject of much recent study. There was a swing away from comedy to serious political drama, reflecting preoccupations and divisions following on the political crisis. The few comedies produced also tended to be political in focus, the whig dramatist Thomas Shadwell sparring with the tories John Dryden and Aphra Behn. In the calmer times after 1688, Londoners were again ready to be amused by stage performance, but the single United Company was not well prepared to offer it. No longer powered by competition, the company had lost momentum and been taken over by predatory investors (Adventurers), while mana gement in the form of the autocratic Christopher Rich attempted to finance a tangle of farmed shares and sleeping partners by slashing actors salaries. The upshot of this mismanagement was that the disgruntled actors set up their own co-operative company in 1695.[11]A few years of re-invigorated two-company competition followed which allowed a brief second flowering of the drama, especially comedy. Comedies like William Congreves Love For Love (1695) and The Way of the World (1700), and John Vanbrughs The Relapse (1696) and The Provoked Wife (1697) were softer and more middle class in ethos, very different from the aristocratic extravaganza twenty years earlier, and aimed at a wider audience. If Restoration literature is the literature that reflects and reflects upon the court of Charles II, Restoration drama arguably ends before Charles IIs death, as the playhouse moved rapidly from the domain of courtiers to the domain of the city middle classes. On the other hand, Restoration drama shows altogether more fluidity and rapidity than other types of literature, and so, even more than in other types of literature, its movements should never be viewed as absolute. Each decade has brilliant exceptions to every rule and entirely forgettable confirmations of it. [edit]Drama Main article: Heroic drama See also: She-tragedy Genre in Restoration drama is peculiar. Authors labelled their works according to the old tags, comedy and drama and, especially, history, but these plays defied the old categories. From 1660 onwards, new dramatic genres arose, mutated, and intermixed very rapidly. In tragedy, the leading style in the early Restoration period was the male-dominated heroic drama, exemplified by John Drydens The Conquest of Granada (1670) and Aureng-Zebe (1675) which celebrated powerful, aggressively masculine heroes and their pursuit of glory both as rulers and conquerors, and as lovers. These plays were sometimes called by their authors histories or tragedies, and contemporary critics will call them after Drydens term of Heroic drama. Heroic dramas centred on the actions of men of decisive natures, men whose physical and (sometimes) intellectual qualities made them natural leaders. In one sense, this was a reflection of an idealised king such as Charles or Charless courtiers might have imagined. However, such dashing heroes were also seen by the audiences as occasionally standing in for noble rebels who would redress injustice with the sword. The plays were, however, tragic in the strictest definition, even though they were not necessarily sad. In the 1670s and 1680s, a gradual shift occurred from heroic to pathetic tragedy, where the focus was on love and domestic concerns, even though the main characters might often be public figures. After the phenomenal success of Elizabeth Barry in moving the audience to tears in the role of Monimia in Thomas Otways The Orphan (1680), she-tragedies (a term coined by Nicholas Rowe), which focused on the sufferings of an innocent and virtuous woman, became the dominant form of pathetic tragedy. Elizabeth Howe has argued that the most important explanation for the shift in taste was the emergence of tragic actresses whose popularity made it unavoidable for dramatists to create major roles for them. With the conjunction of the playwright master of pathos Thomas Otway and the great tragedienne Elizabeth Barry in The Orphan, the focus shifted from hero to heroine. Prominent she-tragedies include John Bankss Virtue Betrayed, or, Anna Bullen(1682) (about the execution of Anne Boleyn), Thomas Southernes The Fatal Marriage (1694), and Nicholas Rowes The Fair Penitent (1703) and Lady Jane Grey, 1715. While she-tragedies were more comfortably tragic, in that they showed women who suffered for no fault of their own and featured tragic flaws that were emotional rather than moral or intellectual, their success did not mean that more overtly political tragedy was not staged. The Exclusion crisis brought with it a number of tragic implications in real politics, and therefore any treatment of, for example, the Earl of Essex (several versions of which were circulated and briefly acted at non-patent theatres) could be read as seditious. Thomas Otways Venice Preservd of 1682 was a royalist political play that, like Drydens Absalom and Achitophel, seemed to praise the king for his actions in the meal tub plot. Otways play had the floating city of Venice stand in for the river town ofLondon, and it had the dark senatorial plotters of the play stand in for the Earl of Shaftesbury. It even managed to figure in the Duke of Monmouth, Charless illegitimate, war-hero son who was favoured by many as Charless successor over the Roman Catholic James. Venice Preservd is, in a sense, the perfect synthesis of the older politically royalist tragedies and histories of Dryden and the newer she-tragedies of feminine suffering, for, although the plot seems to be a political allegory, the action centres on a woman who cares for a man in conflict, and most of the scenes and dialogue concern her pitiable sufferings at his hands. Comedy Main article: Restoration comedy Restoration comedy is notorious for its sexual explicitness, a quality encouraged by Charles II personally and by the rakish aristocratic ethos of his court. The best-known plays of the early Restoration period are the unsentimental or hard comedies of John Dryden, William Wycherley, and George Etherege, which reflect the atmosphere at Court, and celebrate an aristocratic macholifestyle of unremitting sexual intrigue and conquest. The Earl of Rochester, real-life Restoration rake, courtier and poet, is flatteringly portrayed in Ethereges Man of Mode (1676) as a riotous, witty, intellectual, and sexually irresistible aristocrat, a template for posterity.s idea of the glamorous Restoration rake (actually never a very common character in Restoration comedy). Wycherleys The Plain Dealer (1676), a variation on the theme of Molià ¨res Le misanthrope, was highly regarded for its uncompromising satire and earned Wycherley the appellation Plain Dealer Wycherley or Manly Wycherley, after the plays main character Manly. The single writer who most supports the charge of obscenity levelled then and now at Restoration comedy is probably Wycherley. During the second wave of Restoration comedy in the 1690s, the softer comedies of William Congreve and John Vanbrugh reflected mutating cultural perceptions and great social change. The playwrights of the 1690s set out to appeal to more socially mixed audiences with a strong middle-class element, and to female spectators, for instance by moving the war between the sexes from the arena of intrigue into that of marriage. The focus in comedy is less on young lovers outwitting the older generation, more on marital relations after the wedding bells. In Congreves plays, the give-and-take set pieces of couples still testing their attraction for each other have mutated into witty prenuptial debates on the eve of marriage, as in the famous Proviso scene in The Way of the World (1700). Restoration drama had a bad reputation for three centuries. The incongruous mixing of comedy and tragedy beloved by Restoration audiences was decried. The Victorians denounced the comedy as too indecent for the stage,[12] and the standard reference work of the early 20th century, The Cambridge History of English and American Literature, dismissed the tragedy as being of a level of dulness and lubricity never surpassed before or since.[13] Today, the Restoration total theatre experience is again valued, both by postmodern literary critics and on the stage. The comedies of Aphra Behn in particular, long condemned as especially offensive in coming from a womans pen, have become academic and repertory favourites.

International Marketing Essay Example for Free

International Marketing Essay UK is one of the major centers for commerce and international business in the world. It is one country that has had to raise its economy through free trade and other business related portfolios. It later developed to principles of liberalization of international trade and investments in order for it to expand and grow especially in the 20th century. It has been able to attract large investments from multinational countries in order to meet the demand for the larger British population thereby minimizing unemployment rates. This paper will therefore examine the investment opportunities and challenges in UK (Office for National Statistics, UK 2006). Foreign investments Opportunities The UK has very many opportunities in terms of foreign investments. It is one of the fifth largest economies in the world and second in the European Union. The country’s capital, which is London, is considered a haven of investments especially in the financial sector. The country has a GDP of $ 2. 1 trillion and a GDP growth rate of 2 %. (2007 estimates). Most of the opportunities lie in the service sector (Office for National Statistics, UK 2006) Industries UK has very many industries that can be invested in by any foreign country and the major ones are; agriculture, telecommunications, manufacture, fishing and tourism. The UK is one of the leading countries in agricultural exports and this is the main driving force for its economy. (Bailey, 1999) International trade statistics Major exports The dollar value for most of the export trading has been improving due to increase in demand for exports going by recent statistics on total exports from the UK. The trend however has been found to be fluctuating and that it depends on other factors such as; political stability, foreign policies etc. (Office for National Statistics, UK 2006) The major exports the country has been undertaking are the agricultural produce; wheat, rice, maize and tea. In the manufacturing the sector, the country exports agricultural machinery such the tractors and its implements, food, tobacco, paper, printing, textiles, paper and publishing. In the service sector, the country has developed high-tech networks in the telecommunications industry. The leading company in this sector is Vodafone and it has also gone global in its service provision. Major imports The major imports that are imported to the country include automobiles, horticultural produce, tea, coffee, and oil. The dollar value for most of the imports is low as the demand for the products reduces in the country. The dollar value increases when oil products become scarce due to international demand. (Bailey, 1999) Balance of payments situation According to the Office of National statistics, the manufacturing industry accounted for approximately 19% of all the national output in UK last year and also made up to 16% of all the employment in the country. The British economy does not however depend entirely on this and it may decline in the next two to three decades. Other industries are coming up especially the service sectors with a view to balance payments situation in regard to treasury bills. (Office for National Statistics, UK 2006) Exchange rates Exchange rates in the UK have been changing since the year 1999 and today, the exchange rates are way below the 0. 54 mark. This can be attributed to the changing events of the decade and globalization (Bailey, 1999). The following table shows the changing exchange rates-over the counter- for the Sterling pound, Euros and the dollars. Year ? /USD USD/? ?/EUR EUR/? 2005 ? 0. 5500 $1. 821 ? 0. 6842 â‚ ¬1. 463 2006 ? 0. 5426 $1. 859 ? 0. 6815 â‚ ¬1. 467 Source: Office for National Statistics, UK 2006 Trade restrictions 1. Embargoes Embargoes are political trade tools that are put by trading bodies or governments in order to support a justified peace process. Trade embargoes in the UK has been used to support either the EU or the UN in order to deny individuals the opportunity to use money from international trade in buying weapons of mass destruction. This will be used for the purpose of containing retrogressive countries the financial capability to use trading activities for insecurity purposes. Such countries which have been blacklisted by the UK include; Iraq, Iran, Sudan, Zimbabwe etc. (Neid, 1988) 2. Quotas Tradable quotas are policy instruments aimed at restraining trade of certain commodities in the UK. Limiting the production or importation of non-environmentally friendly automobiles can reduce taking for example greenhouse gases. The UK has been able to meet its environmental objective through the implementation of quotas systems. (Neid, 1988) 3. Import taxes Import taxes are designed to protect local industries from international competitors who may be financially stronger than them. This strategy has been utilized by the UK in order to protect vulnerable sectors of its economy. Although it allows importation of textiles, the country charges high import taxes on all unprocessed hides and skins to protect its local industries. (Lawrence, 2002) 4. Tariffs Trade tariffs are the main hindrance to trading between two countries. These trade tariffs depend with policies formulated by individual countries concerning how the countries wish to conduct its trading. The United Kingdom has however developed a smooth and business free environment for most countries in Africa, Asia and the U. S. this has made investment more conducive for many multinational firms. (Neid, 1988) 5. Licensing Licensing is one of the techniques used to promote international trading. The UK has been able to utilize licensing agreements with other international firms to boost its trading. The country has also been able to license many international firms to operate in the country as a means of encouraging investments. (Lawrence, 2002) 6. Custom duties Custom duties are one of the main sources misunderstandings between countries due to the fact that they favor the home-based industries. Custom duties are usually employed by the government top curb influx of external products into the country. The UK has been able to utilize this remedy effectively especially in sectors which the government feels threatened such as energy, education, transport and manufacturing. (Bailey, 1999) Extend of economic activity not included in cash income transactions The extent, to which other economic activities which does not include cash income transactions, is not wide and especially that the economy is entirely dependent on two core industries. I. e. service and manufacturing. The rest which may not involve cash transactions. (Neid, 1988) Counter trades The UK has used counter trade strategies to improve their international presence in almost all its sectors. Counter trades function effectively when the trading countries agree on issues such as import duties, taxes and tariffs (Bailey, 1999). Labour force The UK labor force currently stands at 31 million going by 2007 statistics. Majority of this labor force are concentrated in the private sector and some of them in the public sector. Most of the employees in sectors such as the health sector may have been imported to the country to serve as nurse this has been caused by the worldwide shortage of the same. The unemployment rates in UK currently stand at 5. 4 %( 2007 estimates) most of whom are fresh graduates and the poorly educated young men and women in the country. (Office for National Statistics, UK 2006) Inflation rates The inflation rate for the UK as at 31st December, 2006, was 2. 3% and a poverty rate of 17 % by then. The inflation however, fluctuates depending on the economic situation of the country (Office for National Statistics, UK 2006) Developments in science and technology UK is one of the European counties which have invested heavily on innovation and technology. Almost all sectors of its economy are coping up with changes in technology. The country is using technology as means of out-competing its competitors in the manufacturing and service sectors. That is why most firms in the country are investing in research and development. The government has been able to utilize 5. 4 % of the GNP on RD in the last fiscal year ending March 31, 2007. The technological skills of the current labor force in the UK can be rated good depending on which sector one is referring to. With reasonable levels of literacy (79% at the moment), the country’s population can improve. (Office for National Statistics, UK 2006) Conclusion There is a team of science and technology promoters under the department of UK Trade and Investment whose role is to help firms realize their international potential through partnership support and knowledge transfer. It mainly enhances competitiveness of companies trading in the UK and also those involved in international trade. The UK has been able to attract high quality foreign direct investments through this department which offers guidance and direction including available opportunities and marketing. References Bailey, M.(1999): Exchange rate trends and trade performance; Waldwick Archive, Vol 12 Ferguson, N (2004): Empire, The rise and demise of the British world order and the lessons for global investments. Basic Books, Oxford, p 90 Lawrence H. (2002): Exchange rate between the United States dollar and forty other countries and its effects on investment, Macmillan, Washington. P 34-40 Neid H. (1988): Multinational investment strategies in British Isles, Routlegde, UK. P 122-131 Office for National Statistics (UK 2006): The Official Yearbook of the United Kingdom of Great Britain and Northern Ireland. P 45-57

Summarising the Paris Agreement

Summarising the Paris Agreement The Kyoto Protocols second commitment period is due to end in the year 2020, the same time as the new Paris agreement is due to come into force to replace this protocol (Wilder, Richard and Curnow, 2016). Given that the issue of fragmentation described earlier hinges on the provisions present in the Kyoto protocol, it is clear that the provisions introduced in the new agreement have the potential to change the fragmented relationship between the climate and biodiversity regimes. This presents a unique opportunity to: examine how[A1] this relationship may have changed; critique the Paris agreements attempts at managing fragmentation; examine how the international community may be attempting to improve fragmented regimes[A2]; suggest how the international community might be able to improve on the weaker areas. To do this it is first necessary to provide a summary of the Paris agreement, exploring how it may differ from the Kyoto protocol in general and specifically in its delimitations on the use of forests in achieving the objectives of the UNFCCC. To then go on to discuss what these differences mean for the fragmented UNFCCC-CBD regime. Background During the 2011 United Nations Climate Change Conference, the Durban Platform (and the Ad Hoc Working Group on the Durban Platform for Enhanced Action) was established with the aim to negotiate a legal instrument governing climate change mitigation measures from 2020. The Durban Platform decision had identified the focus of work for the 2015 Agreement as mitigation, adaptation, finance, technology development and transfer, transparency of action, and support and capacity building. Developed countries, however, had long sought to focus on mitigation and transparency alone, while many developing countries had argued for parity in treatment across mitigation, adaptation, transparency and means of implementation (finance, technology and capacity building). [A3]The agreement entailed the continuation of the Kyoto Protocol in the interim, although only some countries including members of the EU were indicated as likely to commit.[A4] The terms of the Durban Platform were ultimately met fol lowing the successful negotiation of the Paris Agreement through decision 1/CP.21, the text of the Paris Agreement is contained in the annex to this decision. The resulting agreement was to be adopted in 2015. The language of the agreement was negotiated by representatives of 195 countries at the 21st Conference of the Parties of the UNFCCC in Paris and adopted by consensus on 12 December 2015. It was opened for signature on 22 April 2016 (Earth Day) 175 Parties (174 states and the European Union) signed the treaty on the first date it was open for signature. As of December 2016, 194 UNFCCC members have signed the treaty, 126 of which have ratified it. After several European Union states ratified the agreement in October 2016, there were enough countries that had ratified the agreement that produce enough of the worlds greenhouse gases for the agreement to enter into force. The agreement went into effect on the 4th of November 2016. Preamble and Purpose The preamble establishes the overarching context for the operative elements of the agreement, the importance of: nature is recognised and enshrined in addressing the challenges of adaptation and mitigation; sinks and reservoirs, including forest ecosystems and unlike the Kyoto protocol, the importance of protecting biodiversity is mentioned: The Parties to this Agreement, Noting the importance of ensuring the integrity of all ecosystems, including oceans, and the protection of biodiversity. Through this framing the importance of nature is recognised, and can be expected to lead to a greater focus on maintaining healthy ecosystems, which up until now has been an underrepresented dimension of climate change solutions. [A5] General [A2] The Paris Agreement has a bottom up [in parts] structure in contrast to most international environmental law treaties which are top down, characterised by standards and targets set internationally, for states to implement. Like the Kyoto Protocol the aim of the convention is described in Article 2, enhancing the implementation of the UNFCCC. Is an unusual Agreement, containing a carefully calibrated mix of hard, soft and non-obligations, the boundaries between which are blurred. Each of these types of obligations plays a distinct and valuable role. The hard obligations of conduct in mitigation and finance, in conjunction with a rigorous oversight system, form the core of the Paris Agreement. The soft obligations peppered throughout the instrument in relation to mitigation, adaptation and means of implementation create good faith expectations of Parties. And the non-obligations, albeit unusual in operational provisions of treaties, provide valuable context, construct narratives and of fer mutual reassurances. NDCs [A3] Unlike its predecessor, which sets commitment targets that have legal force, the Paris Agreement, with its emphasis on consensus-building allows for voluntary and nationally determined targets[A6]. Nationally determined contributions [NDCs] are determined by all countries individually Article 3 requires them to be ambitious, represent a progression over time and set with the view to achieving the purpose of this Agreement. The contributions should be reported every five years, the contributions themselves are not binding. The specific climate goals are thus politically encouraged, rather than legally bound. Only the processes governing the reporting and review of these goals are mandated. While each Partys NDC is not legally binding, the Parties are legally bound to have their progress tracked by technical expert review [A7]to assess achievement toward the NDC, and to determine ways to strengthen ambition. Forests [A5] Importantly the main text includes a section dedicated specifically to the role of forests in climate change mitigation, sending a strong political signal to both developed and developing countries that they should implement and support: forest protection, sustainable management and restoration. It differs from the Kyoto protocol in that it does not include provisions commanding the promotion of policies associated with either afforestation, reforestation or deforestation, nor are these prescribed to meet any such commitments. Article 5, integrates these forest-based climate change mitigation and adaptation measures in the operational scheme of the Agreement, noting in paragraph 1 that: Parties should take action to conserve and enhance, as appropriate, sinks and reservoirs of greenhouse gases as referred to in Article 4, paragraph 1(d), of the Convention, including forests. This pledge to fight deforestation and promote conservation has been regarded by some as a key shift in the in ternational climate regime. It provides a legal basis to require Parties only to conserve and enhance ecosystems when taking INDCs to address climate change. Note importantly that this provision encourages all parties, developing and developed to use ecosystem based mitigation options. Furthermore reference to reservoirs of greenhouse gases could provide a basis for use of carbon capture and storage technologies according to those who view Article 4, paragraph 1 of the UNFCCC as an encouragement to use such technology based options. REDD [A8] [A5] Whereas provisions relating to forest conservation in developing countries were deliberately omitted from the Kyoto protocol[A9], due to efficiency concerns. REDD+ was formally recognised in an explicit and standalone part of the Paris agreement, article 5.2, in which Parties are encouraged to take action to implement and support, [-][A10], the existing framework for: policy approaches and positive incentives for activities relating to reducing emissions from deforestation and forest degradation. Note the specific wording designed to prevent REDD+ from becoming a formal mechanism under the Convention, chosen to prevent the kind of administrative barriers that have been encountered when approving projects under the existing Clean Development Mechanism. Encourages implementation and support, among others, of REDD+, and alternative policy approaches such as joint mitigation and adaptation approaches for integral and sustainable management of forests. Article 5 paragraph 2 refers to fram eworks, decisions and guidance adopted over the years as they relate to forests, including REDD+, it also reaffirms the importance of non-carbon benefits of forests. REDD Background[A11] REDD+ which has been in development since 2005, was the subject of intense negotiation during the 2015 climate change conference in Paris. Its inclusion in the Paris agreement is a notable achievement. High on the agenda in the lead up to Paris was the ambiguity associated with the lack of a strong political signal to assure the international community that REDD+ was a permanent addition to the climate regime. Countries such as Brazil (who have long opposed the proliferation of forest regimes) did not want any reference to REDD+ at all, arguing that the arrangements had already been formulated through the Warsaw Framework for REDD+. Whereas organisations such as the Coalition for Rainforest Nations (CRN) argued for further provisions to establish financing for REDD+. REDD was considered for inclusion alongside other mechanisms such as the Joint Mitigation and Adaptation Mechanism (JMA). Other key topics of discussion included whether REDD+ reductions would count toward countries nati onal climate action plans, or INDCs. Text Despite the CRNs efforts, the new treaty [does not introduce any new finance commitments, pledges or channels, beyond those found in Article 9]. Though [clause 55 specifically recognised the need for financial resources to support forest-related activities, with particular mention of joint mitigation and adaptation approaches for the integral and sustainable management of forests.] The provisions in article 5.2 are considered to be positive for forests, by formally recognising the role they play in combatting climate change, providing the necessary political signal to mobilise action and by operationalizing the REDD+ package, sending a clear message that it is a prominent piece of the new global climate action strategy. Sustainable Development Mechanism [A6] Establishes the sustainable development mechanism an advancement of the clean development mechanism that was present in the Kyoto protocol which facilitated the collaborative pursuit of emissions reductions for their Intended Nationally Determined Contributions. Notably, the SDM, unlike the Clean Development Mechanism, will be available to all parties as opposed to only Annex-1 parties, making it much wider in scope. Although the structure and the processes governing the SDM are not yet determined the specifics of the governance structure, project proposal modalities, and overall design are expected to come during the next Conference of the Parties in Marrakesh. Relevance to REDD+ forest based mitigation will form part of the SDM, including measures for public and private participation that could possibly mobilise private financing [A12]for REDD+, forest conservation and sink enhancement. Flexibility Throughout article 6 Provides benefits to REDD+ mechanism in the form of the transference of mitigation outcomes (including emissions reductions or removal enhancement). Furthermore it is stipulated that cooperation in implementing NDCs must provide reference to REDD+ as well as stipulating the trading of emissions reductions. Scope Another key difference between Paris Agreement and the Kyoto Protocol is its scope. While the Kyoto Protocol differentiated between Annex-1 and non-Annex-1 countries, this bifurcation is blurred in the Paris Agreement, as all parties will be required to submit emissions reductions plans. The acknowledgement that different nations have different capacities and duties to climate action it does not provide a specific division between developed and developing nations. Adaptation Adaptation issues garnered more focus in the formation of the Paris Agreement. Collective, long-term adaptation goals are included in the Agreement, and countries must report on their adaptation actions, making adaptation a parallel component of the agreement with mitigation. May be relevant to forests in that it requires the protection of ecosystem and the implementation of measures to increase their resilience. Transparency Article 13 of the Paris Agreement articulates an enhanced transparency framework for action and support that establishes harmonized monitoring, reporting, and verification (MRV) requirements. Thus, both developed and developing nations must report every two years on their mitigation efforts, and all parties will be subject to both technical and peer review. The agreement also has an enhanced transparency framework over the Kyoto protocol the Parties are legally bound to have their progress tracked by technical expert review to assess achievement toward the NDC, and to determine ways to strengthen ambition. Article 13 of the Paris Agreement articulates an enhanced transparency framework for action and support that establishes harmonized monitoring, reporting, and verification (MRV) requirements. Thus, both developed and developing nations must report every two years on their mitigation efforts, and all parties will be subject to both technical and peer review. Carbon Market Additional elements include in article 6 the basis for a global carbon market, involving the international transfer of mitigation outcomes (ITMOs) . [A13] [A1]Expand on this [A2]Compare to the suggestions that critics have offered [A3]Necessary? [A4]? move [A5]Consider moving to discussion? [A6]Could result in less emphasis on need for conversion? [A7]Do these experts: note the importance of biod? [A8]More information needed [A9]Check this [A10]Include [A11]Consider order [A12]There are private financing afforestation projects? [A13]To complete, are there more aspects?

Evil Mother in Rebecca Rushs Novel Kelroy :: Rebecca Rush Kelroy Essays

Evil Mother in Rebecca Rush's Novel Kelroy Rebecca Rush's novel Kelroy is an exceptional novel on mannerisms in the nineteenth century. Mrs. Hammond is the key character in this novel. The plot and characters all seam to inner relate with her. In this novel, Mrs. Hammond is seen as an evil, conniving woman. There are many twists and turns in this novel, but there is one thing that is constant, and that is that Mrs. Hammond motives are to take care of herself and secure her own future, and according to her it doesn't matter how she doses this or who she uses to her benefit. The novel begins with Mrs. Hammond trying to figure out how she couldtake care of her two daughters and live the lifestyle that she has become accustomed, when she is left widowed, with little money. And figure it out she did. She came up with a precise plan on how to exactly go about doing this. The key was to marry her daughters off to wealthy men so they would be taken care of and, most important, so would she. The plan was for her to educate her daughters and keep them in seclusion until they were of the age to marry. She only had a little bit of time to accomplish her goals before her money ran out. When they were old enough, she through the biggest and best parties. Her plan seamed to work out well because it didn't take long for Lucy to become engaged to Lord Walsingham. According to Mrs. Hammond this was a perfect match. He was a handsome, rich man from a good British family. Now with the fate of Lucy solved, Mrs. Hammond only had to focus on Emily. As a reader reading this book you would think this would be no problem. Emily was the prettier than her sister, and sweeter too. She was not only beautiful she was smart, although she tended to think with her heart instead of her head. Instead of the beautiful, youngest, well know Hammond girl falling in love, or becoming engaged to a wealthy man that Mrs.